For more information, check out our privacy policy. In many ways, marketing is a game of trend watching. The distribution has remained relatively stable over the past few years with Google consistently claiming competitive victory thanks to detailed search results, in-depth analytics, and evolving service offerings. The average person conducts between three and four searches each day. Google also makes efforts to personalize search results, in turn, increasing the chances that users will opt for Google the next time they have a question.
Location offers an easy example of this approach — if users have location services turned on, Google search results will be filtered by geographic location to increase overall relevance. While one option is a scattershot approach — simply type a potential trend term into Google and see how many total results are reported — more targeted options often provide an easier path to improved search performance.
You can also view the peaks and valleys of topic interest over time, which uncovers seasonality and allows you to plan your marketing calendar accordingly. Plus, find related topics and queries, and identify sub-regions your topic has been trending to better target your campaigns. Discover articles, benchmark reports, and consumer insights that keep you up to speed on search.
Sign on to Twitter for more than vaguely hostile political debates. Image Source. Identify the most shared content in the previous 12 months or the last 24 hours with BuzzSumo.
BuzzSumo allows you to drill down and analyze the topics that matter to your industry, your competitors, and the influencers you learn from. This RSS feed aggregator allows you to follow your favorite brands and see their most recent content in one place. Add your favorites and discover new publishers by searching your industry, skills, or — you guessed it — trending topics.
Google told NBC News Tuesday it did not ask the council to remove the word, but only wanted some editing of the definition. With Google as the leading search engine, there's little doubt that we mean Google when we say we Googled something.
As comedian Ellen DeGeneres said on her show, talking about technology's impact on our lives, "If you need to know something immediately, you can Google it now Ten years ago, if you said you were going to 'Google' someone, you got written up by Human Resources.
So, what's so bad about using "Google" as a verb for saying you looked up information on the Internet? Ironically, because of Google's "significant brand recognition," the company "has started down the path of becoming synonymous with search engine services and, accordingly, towards the genericization of a trademark," wrote attorney Matthew Swyers, founder of a law firm specializing in trademark rights, in an article for Inc.
And becoming generic is bad because it threatens a company's legal right to a trademark. From a Moz article , by co-founder Rand Fishkin, just a few years ago in response to the question: What percent of users perform one or more searches on a given day? Learn More About Skai Search. We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience.
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If External Media cookies are accepted, access to those contents no longer requires manual consent. Privacy Policy. Kenshoo together with Signals Analytics have rebranded to Skai! Learn more about our next chapter. Learn More. Useful Search Metrics for Marketers. How many searches are there on Google? Other interesting Google Search factoids Google has Not only are Google searches being done through conventional channels such as desktop and mobile browsers, but users are also exploring newer options such as Google Lens.
It helps users identify objects through their smartphone cameras. All they have to do is direct their cameras at the object and ask Google Assistant what it is.
Its features are also constantly getting updated. Just a little over a year after its launch, Google Lens was able to recognize up to a billion different items. With all that it offers, it is certainly proving its appeal.
To date, it has been asked more than one billion questions Google, Google Lens also helps to translate text—it supports more than languages—and has the ability to read text out loud, the latter of which is particularly useful for users who have difficulty reading small texts.
With mobile gaining popularity almost everywhere, Google search is no exception. Mobile is first even on Google. Mobile search refers to Google searches carried out using a mobile device such as a smartphone or a tablet. Since the last quarter of , mobile searches on Google in the United States have increased.
When comparing the types of searches on different devices, users on tablets or smartphones are more likely to conduct local searches, looking for answers to a particular query that is more likely to be location based. Searches carried out using mobile devices are typically done with less complex results in mind, which could include fast facts, rather than learning complex subjects.
So, by now we know that people search a lot on Google, but what is the most searched query on Google? As of October , Facebook was the most searched keyword on Google Ahrefs, Not surprisingly, the list of most searched queries is dominated by branded searches. The second most searched term is YouTube and the third is Amazon. The top three most searched queries on Google all have a search volume of above million searches in a month. This search volume shows how many times a keyword gets searched on Google per month.
But since the search demand on many keywords fluctuates from one month to another, the number is calculated as the annual average.
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